About Kira

I’m Kira, founder of Fresh Coast Marketing, and a fractional marketing leader specializing in B2B SaaS.

With more than 20 years of experience, I’ve led marketing for startups and growth-stage companies, helping teams turn unclear positioning into focused, high-performing marketing. My work sits at the intersection of strategy and execution - clarifying messaging, shaping brand narratives, and building marketing systems that actually drive results.

I’ve worked with large enterprises like Salesforce and CareerBuilder, as well as emerging businesses navigating critical growth stages. Whether stepping in to lead marketing or partnering with founders and teams, I’ll quickly identify what’s working and what’s not, bring clarity to complex ideas, and help to create a path forward that’s both strategic and actionable.

Intellectual Humility

I believe the best decisions come from a willingness to question what you think you know and stay open to new information. Intellectual humility requires confidence in your experience while remaining open to being wrong. It creates space for better thinking, faster learning, and stronger outcomes - because the goal isn’t to be right, it’s to get it right.

Never Stop Learning

Marketing and the broader business landscape evolve quickly, and staying effective requires continuous learning. I actively expand my skill set by adapting to new tools, technologies, and approaches like AI and changing search behavior. This ensures your strategy stays relevant, your messaging stays sharp, and your marketing keeps pace with how people make decisions.

A large, towering cumulus cloud formation extending through the sky over the ocean. 
What I Value

The way I work is grounded in a few core principles:

Transparency

Transparency means you always know where things stand. I communicate clearly around priorities, progress, and timelines so there are no surprises. If something needs to shift, you’ll hear it early, with context and a plan. It’s about staying aligned, maintaining momentum, and ensuring small issues never become bigger ones.

Honesty

Honesty goes beyond simply telling the truth. It means being clear about what I do well, what I can learn quickly, and what’s best left to someone else. It also means asking the right questions - whether something isn’t clear to me or may not be clear to others - so we can move forward with alignment and confidence.

Let’s talk.

I work with a select number of B2B SaaS teams at a time. If you’re looking for a fractional marketing executive with B2B Saas experience, let’s start the conversation.